ADVERTISING AND DISPLAY ART - 3 or 6 Units
The purpose of this course is to prepare students for entry-level employment in the field of commercial art. Emphasis is on electronic design and computer competence. This program is organized into two one-year programs. The student may take one or both years. There is no prerequisite of taking this course sequentially. This gives the student flexibility to take either AM or PM so as to better marry this course with other high school requirements.
1st Semester A.M. Focus is on the Adobe Suite of graphic design software. This software includes InDesign, Illustrator, Photoshop, and ImageReady. During the first semester, the student will learn to operate InDesign and Illustrator. Students will be trained on both the Windows PC platform and Macintosh. The student will learn the purposes of black and white laser printers, color DeskJet, and how and when to use each type.
2nd Semester A.M. Building on the first semester, the student will be trained in the operation of Photoshop and ImageReady. Equipment used will be expanded to use scanners and large format printers. The student will also learn to use Explorer to view web pages and sites designed by the student.
1st Semester P.M. Focus is on the Macromedia Studio of graphic design software. This software includes Freehand, Flash, Dreamweaver, and Fireworks. During this semester, students will learn the tools and techniques of operating Freehand and Flash. Adobe InDesign is included to give students command of a desktop publishing software. Students will also learn about different classes of printers and when to use each. Students will work on both Windows PC and Macintosh platforms.
2nd Semester P.M. Building on the skills developed in the first semester, students will be trained on the operation of Macromedia Dreamweaver and Fireworks. Corel Rave will be introduced as basic animation software and students will learn to produce short animated projects that involve multiple characters, props, and backgrounds. Scanners will be included in the equipment mix as well as large format printers.
Students who attend two years will learn QuarkXpress the second year in place of InDesign. Each course develops similar but unique skills and abilities. In both A.M. and P.M. courses, students will learn and practice the skills required to transfer files and project from the PC platform to the Mac platform and back again. The program is designed to guide the student in developing entry-level skills in the field of graphic design, both printed publications and electronic media, such as the Internet. Dual and articulated credit: An articulation agreement exists with the Metropolitan Community College for up to 9 hours of college credit. An articulation agreement is also in place with the Art Institute of America for college credit based on project completion and in some cases, portfolio review.
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Class size: 20 maximum per section.
Prerequisites: Minimum 2.0 GPA; 90 % attendance record; reading, writing, and math at the 10th grade level. At least one semester of keyboarding, and/or computer applications coursework and a minimum of 2 semesters of art.
RECOMMENDED: BACKGROUND IN DRAFTING AND GRAPHICS OR PHOTOGRAPHY.
Location: East Campus
Advertising and Display Art-Industrial Internship
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